{"id":6095,"date":"2026-01-30T23:59:40","date_gmt":"2026-01-30T22:59:40","guid":{"rendered":"https:\/\/tgna.cat\/sarai-tgnas-digital-booking-assistant\/"},"modified":"2026-01-31T22:42:09","modified_gmt":"2026-01-31T21:42:09","slug":"sarai-tgnas-digital-booking-assistant","status":"publish","type":"post","link":"https:\/\/tgna.cat\/en\/sarai-tgnas-digital-booking-assistant\/","title":{"rendered":"Sarai: TGNA&#8217;s digital booking assistant"},"content":{"rendered":"\n<p>At TGNA Tarragona Apartaments, we continue to focus on innovation to ensure that your experience in the capital of the <strong>Costa Daurada<\/strong> is excellent from the very first contact.<\/p>\n\n<p>With this goal in mind, we have just integrated <strong>Sarai<\/strong>, <a href=\"https:\/\/es.mirai.com\/ca\/blog\/mirai-llanca-sarai-la-nova-generacio-dagents-dia-per-a-hotels\/\">Mirai&#8217;<\/a>s AI agent, into our booking engine to complement our customer service efforts.<\/p>\n<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-assistent-digital-reserves--scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Enric Hern\u00e1ndez, co-director of TGNA, showing a booking confirmation automated by Sarai.\" style=\"object-fit:cover;\" srcset=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-assistent-digital-reserves--scaled.jpeg 2560w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-assistent-digital-reserves--300x169.jpeg 300w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-assistent-digital-reserves--1024x576.jpeg 1024w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-assistent-digital-reserves--768x432.jpeg 768w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-assistent-digital-reserves--1536x864.jpeg 1536w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-assistent-digital-reserves--2048x1152.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c2330;color:#1c2330\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c2330;color:#1c2330\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tgna.cat\/en\/sarai-tgnas-digital-booking-assistant\/#Conversational_AI_for_direct_and_effective_communication\" >Conversational AI for direct and effective communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tgna.cat\/en\/sarai-tgnas-digital-booking-assistant\/#Digitalization_of_local_knowledge\" >Digitalization of local knowledge<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversational_AI_for_direct_and_effective_communication\"><\/span>Conversational AI for direct and effective communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>This new <strong>conversational AI<\/strong> tool handles customer service 24 hours a day; for example, it can help you decide whether it is better to choose <a href=\"https:\/\/tgna.cat\/en\/reial-apartments-1\/\" type=\"page\" id=\"443\">TGNA Reial 1<\/a> as an apartment for professionals or <a href=\"https:\/\/tgna.cat\/en\/lluria-apartments-11\/\" type=\"page\" id=\"2879\">TGNA Ll\u00faria 11<\/a> to enjoy a show at the Tarragona Theatre.<\/p>\n\n<p>The application uses advanced language models that enable fluid and precise interaction, guaranteeing an immediate response at any time.<\/p>\n\n<p>Thanks to this technology, communication with the client is direct and effective. The system processes natural language and responds contextually to resolve technical queries about where to sleep, where to eat, or where to park in Tarragona. <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"6078\" src=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Atencio-al-client-multilingue-a-TGNA-Tarragona-Apartaments-atencio-personal-IA-conversacional-1024x576.jpeg\" alt=\"\" class=\"wp-image-6078\" srcset=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Atencio-al-client-multilingue-a-TGNA-Tarragona-Apartaments-atencio-personal-IA-conversacional-1024x576.jpeg 1024w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Atencio-al-client-multilingue-a-TGNA-Tarragona-Apartaments-atencio-personal-IA-conversacional-300x169.jpeg 300w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Atencio-al-client-multilingue-a-TGNA-Tarragona-Apartaments-atencio-personal-IA-conversacional-768x432.jpeg 768w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Atencio-al-client-multilingue-a-TGNA-Tarragona-Apartaments-atencio-personal-IA-conversacional-1536x864.jpeg 1536w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Atencio-al-client-multilingue-a-TGNA-Tarragona-Apartaments-atencio-personal-IA-conversacional-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"6082\" src=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-reserves-assistent-digital-IA-conversacional-1024x576.jpeg\" alt=\"\" class=\"wp-image-6082\" srcset=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-reserves-assistent-digital-IA-conversacional-1024x576.jpeg 1024w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-reserves-assistent-digital-IA-conversacional-300x169.jpeg 300w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-reserves-assistent-digital-IA-conversacional-768x432.jpeg 768w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-reserves-assistent-digital-IA-conversacional-1536x864.jpeg 1536w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/TGNA-Tarragona-Apartaments-Enric-Hernandez-Sarai-Mirai-reserves-assistent-digital-IA-conversacional-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>The implementation of this digital assistant represents a qualitative leap in TGNA&#8217;s booking management; while until now you could be assisted by Enric in Catalan or Kris in Tagalog, from now on we are adding up to 100 written languages and the option to receive voice responses in 33 different languages.<\/p>\n\n<p>Additionally, the agent can resolve multiple doubts in a single interaction, always maintaining the coherence of the conversation thread because we are fueling it with our own expertise and knowledge of the city of Tarragona.<\/p>\n\n<p>One of the key points is the total synchronization with our booking engine. Guests can check availability, updated rates, and apartment photos in real time. They also have the ability to verify their booking status or manage a cancellation autonomously and quickly.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Interficie-agent-intelligencia-artificial-Sarai-Mirai-TGNA-Tarragona-Apartaments-1024x576.jpeg\" alt=\"\" class=\"wp-image-6074\" srcset=\"https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Interficie-agent-intelligencia-artificial-Sarai-Mirai-TGNA-Tarragona-Apartaments-1024x576.jpeg 1024w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Interficie-agent-intelligencia-artificial-Sarai-Mirai-TGNA-Tarragona-Apartaments-300x169.jpeg 300w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Interficie-agent-intelligencia-artificial-Sarai-Mirai-TGNA-Tarragona-Apartaments-768x432.jpeg 768w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Interficie-agent-intelligencia-artificial-Sarai-Mirai-TGNA-Tarragona-Apartaments-1536x864.jpeg 1536w, https:\/\/tgna.cat\/wp-content\/uploads\/2026\/01\/Interficie-agent-intelligencia-artificial-Sarai-Mirai-TGNA-Tarragona-Apartaments-2048x1152.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digitalization_of_local_knowledge\"><\/span>Digitalization of local knowledge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The assistant uses the <em>Intelligence<\/em> platform as its sole data source, which we at TGNA continuously update with useful information. We have structured all the information regarding our five buildings in the center of Tarragona to ensure that responses are accurate and helpful. <\/p>\n\n<p>In addition to accommodation details, the system also includes data on points of interest and local services. In this way, we offer comprehensive technical assistance that facilitates the guest&#8217;s stay from the moment of planning. <\/p>\n\n<p>This technological solution reinforces our digital management model and keeps us aligned with SDG 9 and 11, focused on innovation and sustainable communities, as we have already done with <a href=\"http:\/\/tgna.cat\/ranklean\" type=\"link\" id=\"tgna.cat\/ranklean\">Ranklean<\/a>. <\/p>\n\n<p>Sarai is already operational on our website and will soon be expanded to other communication channels such as WhatsApp.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sarai: l&#039;assistent digital de reserves d&#039;apartaments a #tarragona de TGNA\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/JK1cvWpKUI4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At TGNA Tarragona Apartaments, we continue to focus on innovation to ensure that your experience in the capital of the Costa Daurada is excellent from the very first contact. With this goal in mind, we have just integrated Sarai, Mirai&#8217;s AI agent, into our booking engine to complement our customer service efforts. Conversational AI for direct and effective communication This new conversational AI tool handles customer service 24 hours a day; for example, it can help you decide whether it is better to choose TGNA Reial 1 as an apartment for professionals or TGNA Ll\u00faria 11 to enjoy a show at the Tarragona Theatre. The application uses advanced language models that enable fluid and precise interaction, guaranteeing an immediate response at any time. Thanks to this technology, communication with the client is direct and effective. The system processes natural language and responds contextually to resolve technical queries about where to sleep, where to eat, or where to park in Tarragona. The implementation of this digital assistant represents a qualitative leap in TGNA&#8217;s booking management; while until now you could be assisted by Enric in Catalan or Kris in Tagalog, from now on we are adding up to 100 written languages and the option to receive voice responses in 33 different languages. Additionally, the agent can resolve multiple doubts in a single interaction, always maintaining the coherence of the conversation thread because we are fueling it with our own expertise and knowledge of the city of Tarragona. One of the key points is the total synchronization with our booking engine. Guests can check availability, updated rates, and apartment photos in real time. They also have the ability to verify their booking status or manage a cancellation autonomously and quickly. Digitalization of local knowledge The assistant uses the Intelligence platform as its sole data source, which we at TGNA continuously update with useful information. We have structured all the information regarding our five buildings in the center of Tarragona to ensure that responses are accurate and helpful. In addition to accommodation details, the system also includes data on points of interest and local services. In this way, we offer comprehensive technical assistance that facilitates the guest&#8217;s stay from the moment of planning. This technological solution reinforces our digital management model and keeps us aligned with SDG 9 and 11, focused on innovation and sustainable communities, as we have already done with Ranklean. Sarai is already operational on our website and will soon be expanded to other communication channels such as WhatsApp.<\/p>\n","protected":false},"author":1,"featured_media":6071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[155,154,153,39],"class_list":["post-6095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tarragona","tag-apartment","tag-bookings","tag-sarai","tag-tarragona-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarai: TGNA&#039;s digital booking assistant - TGNA Tarragona Apartaments<\/title>\n<meta name=\"description\" content=\"We enhance your stay in Tarragona with Sarai. 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