Roser Festivities

This October, the Roser Festivities celebrate their Centenary (1925-2025), a milestone that showcases the unmatched strength of tradition and community. At TGNA Tarragona Apartments, we are honored to be the newest residents of the Part Alta of Tarragona.

At TGNA Tarragona Apartments, we are committed to the city and actively collaborate throughout the year with the Calle Merceria Neighborhood Association, the Friends of the Part Alta, and the Geganters of Passeig Torroja, sponsoring their participation in events such as Carnival, the Tarragona Drag Gala, the Sant Magí giants’ gathering, and now, our debut at the Roser Festivities.

This time, we collaborated on the design of the 10 commemorative flags that can be seen this year from Calle Merceria to Plaza del Fórum.

These newly created flags pay tribute to the most cherished symbols of Catalan popular culture, from the emblematic giants and big-heads, to the Catalan pubilla and the Ball de Bastons, finishing with the Colla Xiquets de Tarragona.

In addition to the creative aspect, we wanted to make the logistics of this great celebration easier by giving the keys and access to our Merceria premises to the neighborhood association. We know that these festival are the result of countless hours of voluntary effort, and any practical support is essential to ensure a successful centenary.

The Part Alta is our new home. We hope to establish ourselves as long-term residents with our new TGNA Merceria 2 apartment building project, which we expect to complete before 2027. In the meantime, we will continue working together to keep our traditions alive.

Roser Festivities Program