Coinciding with the celebration of October 1st, the International Day of Older Persons, and following TGNA’s participation in the recent Silver Economy event organized by the Diari de Tarragona, this article highlights the growing importance of the senior sector in Tarragona.
The city of Tarragona not only offers a high quality of life but also positions itself as a destination for a senior generation that refuses to live by labels—one that has a confirmed apartment move-in date but no set departure date.
Today’s senior lives fully, travels, takes care of their grandchildren, and actively seeks new experiences and the authenticity of the destination. It’s a lifestyle that doesn’t stop and creates a new brand where no one needs to stand out to be seen as active.
Tarragona’s rich Roman heritage, listed as a UNESCO World Heritage site, attracts thousands of senior visitors each year. This demand for leisurely cultural tourism drives the city’s leisure, dining, and transport sectors.
Food and wine experiences for seniors in Tarragona
A key element of Tarragona’s appeal for seniors is its local cuisine, intrinsically linked to the Mediterranean diet and healthy aging. Tarragonan cooking is based on products from the sea and the land, featuring excellent extra virgin olive oils, nuts, oily fish, wines, fish stew (suquet), calçots, and… romesco!
This Tarragona cuisine—maritime, Catalan, and locally sourced—not only satisfies culinary pleasure but also directly contributes to our well-being.
The richness of its cuisine is complemented by exceptional wines: the province of Tarragona is home to as many as eight Protected Designations of Origin (PDO).
In this context, the TGNA apartment network highly recommends visiting the Mas Vicenç winery for a quality wine tourism experience, further strengthening the Silver Economy offering.
Silver Economy: medical tourism in Tarragona
This commitment to older adults is reinforced by a strong healthcare network, which is key to medical tourism in Tarragona. The city is home to the reference hospital Joan XXIII and the historic, century-old Hospital de Santa Tecla, which manages an extensive healthcare network.
The medical offering has been strengthened with the recent opening of the new Viamed Hospital next to the Anella Mediterrània. This demonstrates a continuous investment in infrastructure for the senior population.
In addition, specialized medical centers such as Embriogyn demonstrate that Tarragona attracts both medical talent and international patients. These top-quality healthcare services are essential for the Silver Economy.
Senior long-stay accommodation
For seniors seeking extended stays, whether for medical reasons or leisure, the city offers flexible accommodation solutions.
The TGNA apartment network includes five buildings ideal for long stays, offering comfort, autonomy, and excellent accessibility
This more relaxed type of accommodation allows guests to enjoy the Mediterranean essence, the culture, and Tarragona’s unparalleled gastronomy, all with the comforts of home.
Tarragona thus establishes itself as a key territory for the Silver Economy, thanks to its extensive network of regional health and transport infrastructures, as well as a global brand image associated with heritage and quality of life, ensuring a high-value offering for active aging.
